Speed is not only a measure in the fintech world, but a trait that you need to survive. It is the last objective in the world of motorsport. It is precisely this common DNA that led to Ektico, the pioneers of fintech in Malta, to officially enter the scene as a proud sponsor of the Formula 4 (F4) championships.
With Ektico in the process of strategic change to adopt its status as a financial innovator that is global, its collaboration with F4 is not merely a car emblem. It is an investment in the future generation of talent. In the same way that F4 is the key to becoming a Formula 1 driver, so is Ektico and its underlying technology is the future of digital finance.
A Shared Vision of Excellence
The rationale behind sponsoring F4 events all over the world is based on a shared commitment to:
- Accuracy: A hundredth of a second is the gap between a podium and middle positions in racing. The same level of accuracy is required in the platforms of Ektico in fintech.
- Agility: Driving through a complicated track at 200km/h will demand the same mindset as that of handling the changing global markets.
- International Appeal: Ektico has a wide-ranging tech-savvy audience due to the variety of circuits it pits its F4 championships on, including the historic tracks of the UK to the sun-drenched venues of Spain, Italy, and the UAE.
We don’t just see ourselves as sponsors; we see ourselves as partners in progress,” says the Ektico leadership team. “F4 is where the champions of tomorrow are forged, and Ektico is where the financial tools of tomorrow are built.
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